Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Key Characteristics of Cookies:

• Store small amounts of data on your device
• Help websites remember your preferences and settings
• Enable enhanced functionality and personalization
• Provide analytics and performance insights
• Can be session-based (temporary) or persistent (stored long-term)

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionality such as security, network management, and accessibility.

• Session management and authentication
• Security and fraud prevention
• Load balancing and website functionality
• Remembering your cookie preferences

2.2 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

• Language preferences and regional settings
• User interface customizations
• Form data retention for convenience
• Chat and support features

2.3 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

• Page views and navigation patterns
• Time spent on pages and bounce rates
• Traffic sources and referral information
• Device and browser information
• Error tracking and performance monitoring

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track advertising campaign performance.

• Targeted advertising based on browsing behavior
• Retargeting and remarketing campaigns
• Conversion tracking and ROI measurement
• Social media integration and sharing

3. Specific Cookies Used

Below is a detailed list of cookies that may be set when you visit our website:

Cookie Name	Purpose	Type	Duration
session_id	Maintains user session and authentication state	Essential	Session
csrf_token	Security measure to prevent cross-site request forgery	Essential	Session
cookie_consent	Stores your cookie consent preferences	Essential	1 year
lang_preference	Remembers your language selection	Functional	1 year
_ga	Google Analytics - distinguishes users	Analytics	2 years
_gid	Google Analytics - distinguishes users	Analytics	24 hours
_gat	Google Analytics - throttle request rate	Analytics	1 minute
_fbp	Facebook Pixel - tracks conversions and retargeting	Marketing	3 months
__utm	Google Analytics - campaign tracking	Analytics	6 months

4. Third-Party Cookies

We use services from trusted third-party providers that may set their own cookies on your device. These include:

4.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information anonymously and generate reports about website usage.

• Visitor demographics and interests
• Page performance and loading times
• User flow and navigation patterns
• Conversion tracking and goal completion

4.2 Social Media Platforms

Social media integration features may set cookies to enable sharing and interaction with social networks such as Facebook, LinkedIn, and Twitter.

4.3 Marketing and Advertising Tools

We use various marketing platforms to deliver targeted advertising and measure campaign effectiveness, including Google Ads, Facebook Ads, and LinkedIn Ads.

5. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can control and manage cookies in several ways:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies from all websites
• Block third-party cookies only
• Delete cookies when you close your browser
• Accept or reject cookies on a site-by-site basis
• View and delete existing cookies

5.2 Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences by category
• Review and change your preferences at any time

5.3 Opt-Out Tools

You can opt out of specific tracking services:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Advertising Networks: Visit Your Online Choices or Digital Advertising Alliance

6. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universal standard for how DNT signals should be interpreted. We do not currently respond to DNT signals, but we respect your privacy choices through our cookie consent mechanism.

7. Mobile Devices and Apps

If you access our website through a mobile device or app, cookies may function differently. Mobile devices may use device identifiers and similar technologies for tracking purposes. You can control these through your device settings:

• iOS: Settings > Privacy > Tracking / Advertising
• Android: Settings > Privacy > Ads / Google > Ads

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this page
• Displaying a notice on our website for a reasonable period

We encourage you to review this policy periodically to stay informed about how we use cookies.

9. Legal Basis and Compliance

Our use of cookies is based on:

• Consent: For non-essential cookies, we obtain your explicit consent through our cookie banner
• Legitimate Interest: For analytics and performance cookies that help us improve our services
• Legal Obligation: For essential cookies required for security and legal compliance

This policy complies with the Information Technology Act, 2000, and applicable data protection regulations in India.