Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when a website is visited. Websites are made to work more efficiently through cookies, and information is provided to website owners.

Key Characteristics of Cookies:

• Small amounts of data are stored on your device
• Your preferences and settings are remembered by websites through cookies
• Enhanced functionality and personalisation are enabled
• Analytics and performance insights are provided
• Session-based (temporary) or persistent (stored long-term) cookies can be used

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. Core functionality such as security, network management, and accessibility is enabled through these cookies.

• Session management and authentication are maintained
• Security and fraud prevention are enabled
• Load balancing and website functionality are supported
• Your cookie preferences are remembered

2.2 Functional Cookies

Enhanced functionality and personalisation are enabled through these cookies. Your preferences and settings are remembered.

• Language preferences and regional settings are stored
• User interface customisations are saved
• Form data is retained for convenience
• Chat and support features are enabled

2.3 Analytics and Performance Cookies

How visitors interact with our website is understood through these cookies. Information is collected and reported on an anonymous basis.

• Page views and navigation patterns are tracked
• Time spent on pages and bounce rates are measured
• Traffic sources and referral information are analysed
• Device and browser information is collected
• Error tracking and performance monitoring are conducted

2.4 Marketing and Advertising Cookies

Relevant advertisements are delivered and advertising campaign performance is tracked through these cookies.

• Targeted advertising is delivered based on browsing behaviour
• Retargeting and remarketing campaigns are conducted
• Conversion tracking and ROI are measured
• Social media integration and sharing are enabled

3. Specific Cookies Used

Below is a detailed list of cookies that may be set when our website is visited:

4. Third-Party Cookies

Services from trusted third-party providers are used that may set their own cookies on your device. These include:

4.1 Google Analytics

Website traffic and user behaviour are analysed through Google Analytics. Information is collected on an anonymous basis by Google Analytics through cookies. Reports about website usage are generated.

• Visitor demographics and interests are tracked
• Page performance and loading times are measured
• User flow and navigation patterns are analysed
• Conversion tracking and goal completion are monitored

4.2 Social Media Platforms

Cookies may be set by social media integration features to enable sharing and interaction with social networks such as Facebook, LinkedIn, and Twitter.

4.3 Marketing and Advertising Tools

Various marketing platforms are used to deliver targeted advertising and measure campaign effectiveness. Google Ads, Facebook Ads, and LinkedIn Ads are included.

5. How to Control Cookies

The right to decide whether to accept or reject cookies is held by you. Cookies can be controlled and managed in several ways:

5.1 Browser Settings

Cookies can be controlled through settings in most web browsers. You can:

• Block all cookies from all websites
• Block third-party cookies only
• Delete cookies when your browser is closed
• Accept or reject cookies on a site-by-site basis
• View and delete existing cookies

5.2 Cookie Consent Tool

When our website is first visited, a cookie consent banner will be seen. This allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences by category
• Review and change your preferences at any time

5.3 Opt-Out Tools

Specific tracking services can be opted out of:

• Google Analytics: The Google Analytics Opt-out Browser Add-on can be installed
• Advertising Networks: Your Online Choices or Digital Advertising Alliance can be visited

6. Do Not Track Signals

A "Do Not Track" (DNT) feature is included in some browsers that signals to websites that your online activity should not be tracked. There is no universal standard for how DNT signals should be interpreted. DNT signals are not responded to at present, but your privacy choices are respected through our cookie consent mechanism.

7. Mobile Devices and Apps

If our website is accessed through a mobile device or app, cookies may function in a different manner. Device identifiers and similar technologies may be used by mobile devices for tracking purposes. Control can be exercised through your device settings:

• iOS: Settings > Privacy > Tracking / Advertising
• Android: Settings > Privacy > Ads / Google > Ads

8. Changes to This Cookie Policy

This Cookie Policy may be updated from time to time to reflect changes in technology, legislation, or our business practices. Notification of significant changes will be provided by:

• The updated policy is posted on our website
• The "Last Updated" date at the top of this page is updated
• A notice is displayed on our website for a reasonable period

This policy should be reviewed on a periodic basis to stay informed about how cookies are used.

9. Legal Basis and Compliance

Our use of cookies is based on:

• Consent: For non-essential cookies, explicit consent is obtained through our cookie banner
• Legitimate Interest: For analytics and performance cookies that help us improve our services
• Legal Obligation: For essential cookies required for security and legal compliance

This policy complies with the Information Technology Act, 2000, and applicable data protection regulations in India.